B2B Software
2025
04
Penta Group
Client
Penta
Sector
B2B Software
Year
2025
Services
Growth Strategy / Technical SEO / Content / Reporting
Contents
01
Overview
02
Challenge
03
Approach
04
Results
01
In brief
A B2B platform plateaued on paid acquisition and needed a durable organic growth channel.
02
The Challenge
Penta’s pipeline depended almost entirely on paid search, with rising costs squeezing margins.
Their site ranked for almost nothing despite a strong product and years of expertise.
03
The Approach
We mapped the full buyer journey to search intent and rebuilt the site architecture around it.
A focused content program targeted high-intent, low-competition terms while we resolved the technical debt holding rankings back.
04
The Results
Organic traffic grew 220% over nine months and now drives a third of all qualified demos.
Blended customer acquisition cost dropped 38% as organic offset paid spend.
