Architecture & Interiors
2024
02
Leafe Studio
Client
Leafe
Sector
Architecture & Interiors
Year
2024
Services
Positioning / Messaging / SEO / Conversion
Contents
01
Overview
02
Challenge
03
Approach
04
Results
01
In brief
Repositioning a boutique interior studio to win larger commercial commissions through sharper messaging and search.
02
The Challenge
Leafe was known for residential work but wanted commercial clients who never found them online.
Their old site buried the work beneath dense copy and offered no clear sense of point of view.
03
The Approach
We led with the work — a tightened narrative, search-optimised service pages, and clear conversion paths built around how commercial clients actually buy.
A new positioning line and case-study structure reframed the studio as a strategic partner that drives enquiries, not just a decorator.
04
The Results
Inbound commercial enquiries doubled within four months of launch.
The studio closed its first six-figure hospitality project sourced directly through the new site.